Producing Your Own Promo Video

Producing Your Own Promo Video

Is producing your own promo video a good idea? Well maybe. It all depends on your content and how you want to be seen by your client. I am reminded of a customer who came into our office in the late 1980s. He had shot a video with his camcorder to promote his company...
Bad Phone Messages

Bad Phone Messages

This is a personal rant on something that has bugged me for a long time or at least every time I hear it. In business, you must be careful when communicating with customers. Sometimes, something said in one context can be heard quite differently. For example, how many...
Behind The Scenes – Using Talent

Behind The Scenes – Using Talent

It takes more people than you might think to make a quality production. Just watch the movie or TV show credits sometimes, you will be amazed. The other night I was watching a documentary on the filming of a TV show that I have watched for a while on the History...
Proven Performance

Proven Performance

When buying anything nowadays, we look for a good review. In fact, reviews have become the new word of mouth. A good review about a product, even from someone that you don’t know, actually has more influence than websites, commercials, ads, or anything else except a...
Jail Break…Well Sort of

Jail Break…Well Sort of

Some video shoots are more interesting to shoot than others. This is a shot taken in 1990. We were shooting this in the S-VHS format, and it was a memorable shoot for me, because the product we were promoting (MaxiMit), was one to help prevent prisoner escapes. It was...
The Wow Experience

The Wow Experience

Zig Ziglar once wrote in one of his books about a little girl getting on a jet plane for the first time. As she boarded, she looked down the aisle at all the seats and the massive cabin. With wide-eyed astonishment, she said, “Wow!” That is what he called...
Inspiring words

Inspiring words

It is very true that words have great power. Power to create, inspire and destroy. The timing of these words can make a great deal of difference in many lives. Sometimes a word of encouragement at just the right time is just the difference that is needed. In 1983, my...

Magic Nights In 1978

In the late 1970s (you can tell by the “Hang in There Baby” Poster on the wall and the haircut), I found myself married, with a son, and working at a factory in Norfolk. from 6:30 am to 5:00 pm. I would get home around 6:00 pm, just in time to pass my wife Zelia, who...